Pulse Lab is a local boutique High Intensity Interval Training (HIIT) gym that is the first in Singapore to integrate Concept 2 machines with a HIIT Programme to engage virtually every muscle group, giving trainees the most calorie burn in the shortest time.

Focusing more on effort rather than ability, Pulse Lab utilizes state-of-the-art MyZone fitness belts in every workout. The high fidelity tracking of heart rate, calories, and motion — combined with every individual’s personal body metrics — gives the trainee a personalized MyZone Effort Point (MEP) because Maximum effort, reaps maximum reward.

The main target audience consists of people who were born prior to the 90s. A lot of whom were exposed to the the 90s electro pop culture. So once in a while we would produce artwork that caters to the theme, accompanied by music jams from the 80s and 90s, just to allow customers to feel a sense of nostalgia.

Another example of artwork created to mimic the 90s electro theme. This video was created to show the transition of the old pulse-based logo to the new trinity logo to symbolise the 3 core components of Pulse Lab.

Pulse Lab apparel designs. Custom printed polo tees were designed and printed for trainers of Pulse Lab. Occasionally, customer merchandise will be printed for trainees to purchase or to receive after completing a competitive event held at Pulse Lab.